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Lynette Haro

CREATIVE STRATEGIST

Optimizing visual experiences for people.

Inspired by the universal language, imagery — I am passionate about optimizing visual experiences for people around the world through both, data-informed creative strategy and intuition via diverse background in marketing, art & psychology.

Supporting products which drive global pop-culture conversations, and strive to uplift & connect people through mass-media storytelling. Being a Latina (first-generation Mexican-American), I also bring valuable perspective in advocating for underestimated audiences, and highlighting opportunities for much-needed diversity, equity, and inclusion in media.

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Currently a Freelance Creative Producer with recent work experience in Design Production at Apple, as well as Creative Strategy and Innovation at Netflix and Netgear.

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Outside of work, I enjoy painting portraits digitally or with oils and acrylics for fun!

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Visual Merchandising

Computer Vision

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Creative Analysis
& Strategy

Marketing

HOME

Innovating artwork display; previously for Netgear's digital frame product, and with Netflix for television, mobile, & ipad/tablet devices.

  • Curated looping artwork collections for Netgear's digital frame subscription program, Meural

  • Licensed optimal vertical/horizontal artwork assets from global brand partners, including notable photographers and painters 

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Screen Recording 2021-06-11 at 12.20.15

GIF: Meural for Netgear

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  • Provided in-stream image selections for global Netflix Originals title artwork

  • Strategized visuals for asset flexibility across devices

Photos: Netflix

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  • Analyzed title artwork performance and hypothesized artwork trends across genre collections for local and global audiences (200+ million subscribers)

  • Supported Producers with insights to strategize title artwork curation and personalization

  • Co-led a lookback analysis; uncovered artwork orientation insights, which heavily influenced Creative Production and ultimately decreased workloads and costs

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Photos: Netflix Tech Blog

  • Supported Artificial Intelligence algorithms automate supplementary artwork

  • Influenced the refinement of creative taxonomies for Machine Learning operations

  • Annotated visual asset metadata, which shaped creative algorithms to optimize facial expressions, crop images, place logos, flag maturity issues, etc.

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Photo: Netflix Tech Blog

  • Branding 

  • Content Production & Live Streaming

  • Influencer & Brand Collaborations

  • Campaigns: Ads, Contests & Giveaways

  • Social Analytics & Strategy

Social Media Samples

Editorial Samples

CONTACT
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