Lynette Haro

CREATIVE STRATEGIST

(she/her/ella)

Optimizing visual experiences for people.

Inspired by the universal language, imagery — I'm passionate about enhancing visual experiences for people around the globe through data-informed creative strategy. I lean on my diverse background in marketing, visual art, psychology, and tech to optimize visual content for specific audiences. I am deeply inspired by people and driven by products that uplift all.

I'm a freelancer with about five years of professional experience applying product creative strategy at both, startup and corporate environments in the entertainment, beauty/fashion, and food/beverage industries. Most recently, my editorial and analytic background has uniquely positioned me to collaborate with the Creative Production organization at global company, Netflix — where I supported visual merchandising projects, discovered artwork insights, and provided aesthetic feedback to creative algorithms for computer vision operations. 

Currently open to new opportunities related to artwork curation, asset optimization, and creative strategy for products that uplift people. Outside of work, you can find me painting portraits digitally or with oils and acrylics for fun!

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Visual Merchandising

Computer Vision

Computer with Graph

Creative Analyses & Strategy

Marketing

 
  • Provided in-stream image selections for title artwork

  • Strategized visuals for UI asset flexibility

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Photos: Netflix

  • Analyzed title artwork performance and hypothesized artwork trends across genre collections for local and global audiences

  • Supported Producers with insights to strategize title artwork curation and personalization

  • Uncovered asset insights that highly influenced strategy and production, efficiently decreasing workloads and costs

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Photos: Netflix

  • Supported Artificial Intelligence algorithms produce Automated Artwork

  • Influenced Machine Learning taxonomy for aesthetic algorithms

  • ML annotations shaped image-selecting algorithms for designers' workflow

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Photos: Netflix

  • Branding 

  • Content Production & Live Streaming

  • Influencer & Brand Collaborations

  • Campaigns: Ads, Contests & Giveaways

  • Social Analytics & Strategy

Social Media Samples

Editorial Samples