Lynette Haro
CREATIVE STRATEGIST
Connecting target audiences with visual content.
I am passionate about connecting the world through a universal language: imagery. I lean on my background in marketing, visual art, psychology, and tech to surface creative insights and strategy that enhance visual experiences for audiences around the globe. I am inspired by people and driven by products that uplift all.
I am a Freelancer with about 5 years of professional experience applying product creative strategy to both, startup and corporate environments in the entertainment, beauty/fashion, and food/beverage industries. Most recently, my editorial and analytic background has uniquely positioned me to collaborate with Creative Production organizations at global company, Netflix -- where I uncovered artwork insights and provided aesthetic feedback to Computer Vision operations.
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Provided in-stream image selections for title artwork
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Strategized visuals for UI asset flexibility
Photos: Netflix
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Analyzed title artwork performance and hypothesized artwork trends across genre collections for local and global audiences
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Supported Producers with insights to strategize title artwork curation and personalization
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Uncovered asset insights that highly influenced strategy and production, efficiently decreasing workloads and costs
Photos: Netflix
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Supported Artificial Intelligence algorithms produce Automated Artwork
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Influenced Machine Learning taxonomy for aesthetic algorithms
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ML annotations shaped image-selecting algorithms for designers' workflow
Photos: Netflix
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Branding
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Content Production & Live Streaming
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Influencer & Brand Collaborations
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Campaigns: Ads, Contests & Giveaways
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Social Analytics & Strategy
Social Media Samples
Editorial Samples
